Isikhumba sinjengomunwe.Izinkinga zesikhumba ezahlukene zidinga imikhiqizo ehlukene yokunakekelwa kwesikhumba.Njengoba izimfuno zabantu zokunakekelwa kwesikhumba ziya ngokuya zikhula, imikhiqizo yendabuko yokunakekelwa kwesikhumba ngeke isakwazi ukwanelisa ngokugcwele izinhlobo zesikhumba ezihluka kumuntu nomuntu.Njengamanje, imikhiqizo yokunakekelwa kwesikhumba emakethe ikhiqizwa ngobuningi, ngakho-ke ku-R&D nemikhiqizo, ukunakekelwa kwesikhumba komuntu siqu kungandisa izinzuzo zabo.
Ngokombiko we-Mitel's 2018 World Beauty Industry Trends, imboni yobuhle kuzomele ibhekane nezidingo zabathengi ngabanye esikhathini esizayo.Ngakho-ke, ukunakekelwa kwesikhumba komuntu siqu futhi okwenziwe ngezifiso nakho kuyisidingo sangempela nesiqinile.Uma sibheka impendulo yemakethe kanye nesidingo, ukwenza isikhumba ngokwezifiso ngokwezinkinga zesikhumba ngasinye kungase kube umkhuba omusha.Ngokuzayo, imakethe yangasese yokwenza ngokwezifiso imikhiqizo yokunakekelwa kwesikhumba ingaba inkundla yempi elandelayo yokuthi imboni yokunakekelwa kwesikhumba ibambe imakethe.
Isikhondlakhondla sezimpahla zabathengi base-Europe i-Unilever (Unilever) yenze ucwaningo lwamasu ngobuhle bayo kanye nemikhiqizo yokunakekelwa komuntu siqu, futhi ikholelwa ukuthi ukuqonda kwemboni yokunakekelwa kwesikhumba kuncane kakhulu, akunaki ubudlelwano phakathi kwesikhumba nempilo, indlela yokuphila nendawo, ngakho-ke yethula. I-Skinsei, umkhiqizo wokunakekelwa kwesikhumba oqonde ngqo kumthengi, owenziwe ngezifiso, ophefumulelwe impilo.Ngokugcwalisa uhlu lwemibuzo kuwebhusayithi esemthethweni, okuqukethwe kohlu lwemibuzo ikakhulukazi kufaka phakathi imikhuba yokuphila.Ngale mibuzo, ungathola umbono ojwayelekile wesimo sesikhumba sakho.Ngemuva kokugcwalisa, iwebhusayithi izokwenza ngokwezifiso isixazululo sokunakekelwa kwesikhumba komuntu siqu sekhasimende ngokusekelwe empendulweni.Ekhasini eliyisiqalo lewebhusayithi esemthethweni, i-Skinsei ingabona ukuthi umkhiqizo ugcizelela ukuhlangabezana nezidingo zomuntu ngamunye.
U-Kao wethule imikhiqizo yokunakekelwa kwesikhumba eyenziwe ngokwezifiso esekelwe kulwazi lofuzo ngo-2019. Ngolwazi lofuzo ku-RNA, ingakwazi ukubona izimo zokuguga ezifana nemibimbi yamakhasimende, futhi ingabikezela ingozi yezifo zesikhumba.Imikhiqizo yesikhumba esinempilo.Abaningi abathanda ukunakekelwa kwesikhumba abaye babhekana nesipiliyoni esidumile nabo baye bazuza inhloso yokunakekelwa kwesikhumba ngokunakekelwa kwesikhumba "ubuchwepheshe obumnyama".Kubikwa ukuthi nalobu buchwepheshe buzokhangiswa kakhulu emakethe kulo nyaka.Njengoba singabona, umkhuba wokwenza ngokwezifiso okuyimfihlo uvela kancane kancane emikhiqizweni yokunakekelwa kwesikhumba.Akuwona nje ukuncintisana phakathi kwemikhiqizo emikhulu, kodwa futhi inombolo enkulu yemikhiqizo esezingeni eliphezulu izobamba iqhaza esikhathini esizayo.Isiqubulo esenziwe ngokwezifiso.Uma ubheka indawo yokuncintisana yemikhiqizo yokunakekelwa kwesikhumba yomhlaba wonke, imodeli yokunakekelwa kwesikhumba enembile "yokunakekelwa kwesikhumba okwenziwe ngokwezifiso" ihlangabezana nezidingo zokuthuthukiswa kokusetshenziswa kokunakekelwa kwesikhumba sabesifazane, futhi ngokungangabazeki kuyoba yisidingo esikhulu emakethe yobuhle yesikhathi esizayo.Ithemba lokunakekelwa kwesikhumba okwenziwe ngokwezifiso lisobala kubo bonke, kodwa akuwona umsebenzi olula.E-China, imakethe yokwenza ngokwezifiso imikhiqizo yokunakekelwa kwesikhumba ayivuthiwe kakhulu.Kubonakala sengathi izinkampani eziningi ziyakwenza, futhi kuye kwavela imikhiqizo eminingi, kodwa empeleni okuhle nokubi kuxubile.Ngokuhamba kwesikhathi, ngaphezu kokuhlangenwe nakho, izinhlobo ezizimele zokunakekelwa kwesikhumba kufanele zibe nezikhali ze-ace ezifana nomkhiqizo nesevisi, ukuncintisana kwamanani, nokuphepha, ukuze kuvulwe ngempela imakethe yobuhle.
Isikhathi sokuthumela: Jan-11-2023